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Hobby Airport Provides Backdrop for New TV Ad

April 2, 2013

© Houston Airport System
Hobby Airport provided Southwest Airlines with a beautiful backdrop as the airline shot its latest television ad.
William P. Hobby Airport (HOU) recently looked like the set of a major Hollywood motion picture, as Southwest Airlines used the facility as part of its backdrop in shooting a new national television ad campaign.

On February 5, 2013, actors, technical experts and actual air passengers were all thrown together in the same mix, as a California film crew moved from location to location across the Hobby Airport facility.

The crews were busy shooting a new commercial for Southwest Airlines, entitled “Welcome Aboard.”

“We want to tell people how innovative Southwest is,” says Bob Jordan, executive vice president and chief commercial officer at Southwest Airlines. “Southwest has really changed in the last five to 10 years and there is something about putting a more modern face, a fresher look, a fresher style on the Southwest brand.”

As a result, the new ad relies less on the airlines’ familiar comedic approach and leans more toward an inspirational and vision-based theme.

The 60 second spot, shot in both Houston and Los Angeles, features the song “Some Nights” from the popular rock band Fun. and an announcer encouraging viewers to “find their own path, chart their own course and never stop moving forward.” At the same time, viewers are watching compelling images highlighting airline employees, ballerinas, basketball players and businessmen.

"Southwest shares certain values with its customers—hard work, perseverance, and the relentless pursuit of finding a better way. These values have been the basis for how Southwest has led the industry, and we translated that vision into a reality with these new ads," Jordan says.

An incredible amount of coordination was required in preparing for the commercial, as film crews made their way from the Southwest Airlines’ hangar facility, to a separate shoot location set up near Gate 50 and to the terminal’s main concourse area, utilizing the airport’s moving walkway.

Throughout the day’s activities, key personnel with the Houston Airport System were on hand to ensure that passengers were still able to efficiently navigate their way through the Hobby Airport facility.

“We enjoyed supporting this project primarily because of our strong partnership with Southwest Airlines,” said Hobby Airport general manager Perry Miller. “But, also because this project represented a unique opportunity to realize shared values during the experience.”

The Southwest Airlines commercial began running nationally on March 19, 2013 and will remain on the air for eight weeks.

Click here to view the 60 second ad. 
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