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Houston Airports Find New Revenue Sources

Advertising begins within security checkpoints

July 1, 2011

  © Houston Airport System
  New bins can now be found at both George Bush Intercontinental Airport as well as William P. Hobby Airport.
Passengers are noticing a different look as they make their way through security checkpoints at both William P. Hobby Airport and George Bush Intercontinental Airport.

Print advertising can now be found inside the plastic bins being used to store passengers’ personal items, as well as the tables located near screening machines and new carts used to transport the bins from various locations.

The Houston Airport System (HAS) recently reached an agreement with the Transportation Security Administration (TSA) and Security Point Media (SPM) that provides for the new equipment.

Airport security checkpoints now feature clear plastic bins with print advertising found at the base of the container.

“We are constantly looking for new sources of revenue that don’t target either passengers or the airlines,” says Randy Goodman, concessions manager for the Houston Airport System. “This program makes perfect sense because the only revenue source is the company that chooses to participate by placing an advertisement.”

Economics also represent a key reason as to why the TSA supports the program. The arrangement not only calls for SPM to provide the plastic bins carrying the various advertisements, but also requires SPM to replace those bins within 30 days should they become damaged. This responsibility and financial burden falls on the TSA at airports where no such program is in place and can add thousands of dollars to the agency’s operating costs.

“This program is a good example of a partnership to reallocate taxpayer dollars to serve a security purpose,” says TSA spokesperson Sari Koshetz.

The program will bring about other noticeable changes, in addition to the different colored bins.  SPM provides light-weight carts that security officers can use to whisk bins back to the front of the line once passengers are finished using them and the bins themselves feature a more streamlined design that minimizes the chances of it getting stuck as it enters the X-ray machine.
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