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Singapore Airlines Adds More Service

Houston Airport System
January 18, 2010

© Houston Airport System
The new service features the Boeing 777-300 ER aircraft
The service is less than two years old, and yet Singapore Airlines’ nonstop flight from Houston to Moscow has proven to be so successful, the flights’ schedule has already
been expanded.

On December 18, 2009, Singapore Airlines added a new Friday departure to its weekly schedule, bringing the total number of flights per week to five (Tuesdays, Thursdays, Fridays, Saturdays and Sundays).

The new flight, which connects George Bush Intercontinental Airport (IAH) to Moscow with continuing service to Singapore, offers travelers the comfort of the Boeing 777-300ER aircraft, capable of holding 278 passengers.

“This expansion of service is a clear sign of the strength of our partnership with Singapore Airlines,” said Rob Wigington, deputy director of marketing, communications and community affairs for the Houston Airport System. “Now we're looking to expand and broaden these ties to benefit the Houston economy. Good air service is essential to
that effort.”

Singapore officials say the added flight is the result of an encouraging trend in traffic demand, even in the midst of global economic difficulties.

The carrier recorded a year-over-year increase in systemwide passenger load factor of 2.7 percentage points for October 2009 and that was followed by year-over-year growth in November of 3.8 percentage points. That type of growth was predicted by the airlines’ executive vice president Huang Cheng Eng when the first flight made its way through a ceremonial water arch.

At the launch event Huang said, “Houston is the fourth largest city in the United States, and a key energy center. Its strategic location on the Gulf Coast makes it an ideal gateway for the Southern USA to Singapore and Southeast Asia. We believe this new route will prove popular to both business and leisure travelers alike.”

Less than two years later and Huang has most certainly been proven correct, as the numbers associated with the flight continue to climb.

According to data provided in a Singapore Airlines press release touting the new flight, the load factors for October and November 2009 were 81 percent and 82 percent respectively.

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