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Houston Is Big On... The Rodeo

For travelers through Houston, a glimpse at the world's largest indoor rodeo from some of Houston’s most promising up-and-coming
young artists

© Houston Airport System
Everything is bigger in Texas. Including the Houston Livestock Show and Rodeo, better known as RodeoHouston. As the largest fair or festival in North America, the Houston Livestock Show and Rodeo, a non-profit organization, is excited about the opportunity to work with the Houston Airport System (HAS) to showcase the wide-ranging aspects of the event--agriculture, education, entertainment and Western heritage--to a national and international audience.

"It's a perfect fit for the Show," said Suzy Martin, Houston Livestock Show and Rodeo Executive Director, Marketing and Public Relations. "We have an incredible story to tell and we reach an enormous audience through these displays and exhibits, while creating an exciting, Western-themed atmosphere at the airports.”

The Houston Airport System (HAS) will showcase approximately 200 works of art by past winners, pre-K through 12th grade, of RodeoHouston’s expansive scholarship-awarding School Art Program. From now through the end of March, winning entries from the art program’s previous best of show will be on display at George Bush Intercontinental Airport’s (IAH) five passenger terminals and at William P. Hobby Airport.

"This is an inspiring display of talent from many young artists," says Pam Ingersoll, Public Art Program Director for HAS. It is thrilling to see the thousands of amazing works of art produced each year by students. The students who win best of show are highly-gifted and offering scholarships is a perfect way to reward young talent to reach one’s full potential." This year the Houston Livestock Show and Rodeo will award 2,000 students with $16,000 four-year
college scholarships.

In fact, since its inception in 1964 the School Art Program has received more than 8.5 million entries, averaging over 300,000 entries per year.

At IAH one of the displays will include a Covered Chuck Wagon, in Terminal A. Several others will include Rodeo gear, which for many airport passengers will be a much welcomed diversion from the hustle and bustle of air travel, adds Ingersoll.

“We’ll see a lot of passengers congregating at the areas where these art works are displayed, baggage and all in tow sometimes, and they tell us they really appreciate getting a chance to experience what RodeoHouston is,” she says. “It’s especially thrilling for our international travelers who a lot of times can’t help but wonder out loud if they have enough time to make it to RodeoHouston in between their flights. If they don’t, we tell them to fly back and visit us.”

For more information about RodeoHouston, Click Here.

The Houston Airport System has one of the largest collections of public art in the state of Texas with over 30 commissioned and donated works of art. Indoor and outdoor pieces at IAH and Hobby include everything from sculptures to photographs. All offer an aesthetic and cultural value to the identity of Houston as a truly international city. Commissioned works of art have been obtained by HAS through the City of Houston’s
Civic Art Program.

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