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NEW Fly2Houston.com Assists Customers as Ice Storm Hits Houston
Upgraded Web Site Demonstrates New Functions to Aid Travelers
Air travelers impacted by Houston’s first big winter storm appreciated the new functions to learn about travel in and out of Houston’s three airports as the icy conditions swept across Southeast Texas.
“The level of web traffic was high during a critical time for air travelers and our new functions on fly2houston.com allowed the public to find out in real-time capabilities what was happening so they could resume their travel plans,” says Roxanne Butler, Director of Public Relations and Communications. “We noticed that not only do these new web capabilities draw more visitors to our new Web site—it also gives them a reason to return since we are posting fresh content.”
The Houston Airport System launched the new Web site on January 16. The most popular days since it launched were Feb. 3 and Feb. 4 during a winter storm that brought ice to Houston’s three airports.
"The demand for timely and accurate information is very important to our passengers and during a weather crisis, fly2houston.com delivers what passengers what and need," adds Butler.
The most popular item on fly2houston.com is the new Flight Search tool – both commercial airports offer this measure to assist the traveling public and during irregular operations, the amount of traffic that utilized the tool was in the tens of thousands. Feb. 4, the flight search results gained 35 percent of all web traffic or 29,913 hits.
Fly2houston.com reports web traffic that was well above average with 76,000 page views on Friday, Feb. 4; and 63,000 page views on Feb. 3. In the history of fly2houston.com – the record for the most page hits was Sept. 11, 2008 as Hurricane Ike was in the Gulf of Mexico and fly2houston.com recorded 109,716 page views.
During the storm, the “Important Notices” section on the Homepage attracted 10 percent of the web hits. The external affairs staff worked all throught the day and night providing frequent updates as new information became available on fly2houston.com and on Twitter.
Another popular feature – Homepage links to the Houston Airports social media campaigns. The links on the Homepage have generated more traffic to Houston Airport System YouTube videos.
Recent postings in February gained new records for views with the new video promoting the Dreamliner flight to Houston gaining 3,713 views at press time and the Winter Storm video gaining 1,602 views at press time. To watch our YouTube video about the “Big Chill” go to http://www.youtube.com/watch?v=67WPhMDjhII
What’s New at Fly2Houston.com
Our own mobile application provides the following:
Click here to visit the mobile site via your iPhone, Android, or Blackberry Phone.
- Real time flight search and status for your flight
- Real time parking availability and rate information, even parking availability by level in our garages
- Maps and directions with Google map linking
- Interactive search tool to find dining, shopping and services in our airport
- Ground transportation, airline and other information
"Help Me With..." Section
Web users may select from three tabs: departing, arriving and connecting. This is available for travelers at both Intercontinental Airport and Hobby Airport. Once you select which of the tabs is your preference, you will discover specific tools such as Important Notices (ideal for checking irregular operations), parking availability, Terminal Maps, FAA Airport Delays, Live Traffic & Directions, Travel Tips & Security, ATMs and Wayfinder.
Interactive Search Tools for Dining, Shopping and Services Section
Available for both Intercontinental Airport and Hobby Airport that allow the public to narrow their searches by terminal, products and preferences. The search is narrowed down to type of food, such as Seafood or BBQ – and then allows the Web visitor to select a precise location. With five terminals at Intercontinental Airport – the tool is very useful to those making connections who have time to spend on a layover.
Upgraded Flight Search Tools
New enhanced tools, which provide added flight details such as new sorting options, Flight Tracking (a map) and Flight Alerting to send details for arrivals and departures to your e-mail or mobile phone for both Intercontinental Airport and Hobby Airport.
Interactive Terminal Maps
New user-friendly maps for Intercontinental Airport, including dining, shopping and services.
Social Media Feeds
Follow our airports on the latest social media tools, We Tweet valuable information to our customers. Now we post these live on our Homepage with Twitter Feeds @IAH Twitter and @HobbyAirport for both Intercontinental and Hobby Airport.