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Houston Airport System Lands Major Awards

Winners of Excellence in Aviation Marketing & Communications Contest

Houston Airport System
September 3, 2010

© Houston Airport System
The Houston Airports Today television program and social media efforts were just two areas where the HAS team excelled.

From the 40th Anniversary television show to social media and the launch of the Fresh Air Cargo - IAH facility, Houston Airports shined in several categories of the 2010 Airports Council International-North America Marketing & Communications Contest.

And for the first time in the ACI-NA contest history, communications and marketing professionals from all over the country served as judges to review contest entries through the web.

This year, 55 airports and airport authorities submitted over 250 entries in the contest, which provides airports the opportunity to be honored for the quality of their work.

There are seventeen categories ranging from brochures, advertising, marketing and public relations campaigns, newsletters, special events, video and film productions, to social media campaigns and websites. HAS team members received recognition in five of the seventeen categories. "These awards reflect the outstanding effort and expertise of our staff in promoting the Houston Airport System, new air service, innovative amenities and our international city as a whole," said Rob Wigington, HAS chief public affairs officer. "It's great to be honored by our peers in the aviation industry." Members of the Houston Airport System team took honors in the following categories:

Video & Film Productions - 1st Place
Public Relations Campaign - 3rd Place
Social Media Campaigns - 3rd Place
Annual Report - 3rd Place
Creative Innovations/Technology - 3rd Place

Video & Film Productions - Houston Airports Today As part of its community outreach efforts, the Houston Airport System produces a thirty-minute television program entitled “Houston Airports Today.” The show highlights topics which range from new air service recently established at either George Bush Intercontinental or William P. Hobby Airports, to the vital role played by Houston’s general-aviation-reliever facility, Ellington Airport.

Public Relations Campaign - The opening in December 2009 of Fresh Air Cargo – IAH, facility at IAH to handle time and temperature-sensitive products, created a special opportunity to develop this new line of business in Houston. The goal is to establish Houston as a viable alternative to other markets for shipping fresh vegetables, fruits (in addition to flowers and fish) from Latin America.

Social Media - George Bush Intercontinental Airport (IAH) launched Twitter on June 14, 2010. By building a relationship with IAH customers using Twitter, the goal of the Houston Airport System (HAS) is to make their limited time in Houston as efficient and relaxed as possible. Since the awards, HAS has added a Hobby Twitter account and Facebook for Ellington Airport. HAS also produces informative videos, which can be found on the popular website YouTube.

Annual Report - In an effort to provide an overview of the Houston Airport System, a special federal initiatives briefing booklet was created to educate and inform the Houston Congressional delegation. HAS prepared a comprehensive “living” annual report (federal agenda) highlighting the three airports and showcases the overall economic impact to the Houston region, community involvement, customer service, and airline and air cargo service.

Creative Innovations/Technology - In March 2010, the Houston Airport System ordered solar cell phone chargers as a promotional item. The item was ordered primarily for airline network planners who travel the world as they evaluate new routes. The giveaway items feature a solar powered cell phone charger that works anywhere, eliminating the need for bulky international electrical converters.

Since its inception in 1990, the contest has generated tremendous interest throughout the industry. Award winners will be recognized at the ACI-NA 19th Annual Conference & Exhibition in Pittsburgh.

Copyright © 2010 - Houston Airport System

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